Webinars

Imparta organises a number of events each year, including breakfast seminars and roundtables. We bring together a wide range of professionals from sales, service and L&D to exchange ideas on good practice and to discuss the most current themes and challenges facing their companies.

10th March 2025

Selling Under Tariffs

Tariffs add complexity and challenge for any sales team. Yet they also create untapped opportunities—if you know how to navigate them. Success depends…

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24th February 2025

The Fallacy of Control: Making Sense of Sales Metrics

In this insight-packed session, Dr. Michelle Vazzana will reveal the research behind Cracking the Sales Management Code: The Secrets to Measuring and…

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The Fallacy of Control: Making Sense of Sales Metrics

In this insight-packed session, Dr. Michelle Vazzana will reveal the research behind Cracking the Sales Management Code: The Secrets to Measuring and…

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5th February 2025

Sales agility in the face of uncertainty

In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, buyers are making decisions differently, influenced by an ever-shifting political, economic, and market…

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The Fallacy of Control: Making Sense of Sales Metrics

In this insight-packed session, Dr. Michelle Vazzana will reveal the research behind Cracking the Sales Management Code: The Secrets to Measuring and…

Read More…

The Fallacy of Control: Making Sense of Sales Metrics

In this insight-packed session, Dr. Michelle Vazzana will reveal the research behind Cracking the Sales Management Code: The Secrets to Measuring and…

Read More…

12th April 2024

Leveraging Sales Methodology-Aware AI at Scale in the Enterprise

GenAI is a genuinely transformative technology that no sales organisation can ignore. At the same time, generic AI is actually very bad…

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Leveraging Sales Methodology-Aware AI at Scale in the Enterprise

GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organisation can ignore. However, general-purpose…

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26th March 2024

Push Back Against Post-Pandemic Procurement Pressure

Right now, Procurement teams are laser-focused on discounts, favourable payment terms, and supply chain flexibility. Now is the time to sharpen your…

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Turnover is Vanity, Profit is Sanity but Cashflow is King

Without a healthy cashflow, it will be very difficult for organisations to cope with the rising pressure on supply chains, raw material/energy…

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Sales Agility Insights

Recent research has shown that the most successful salespeople and managers are agile. In the face of volatile, uncertain, complex, and ambiguous…

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Sales Negotiation: How to Win in 2023

With inflation still a major issue, your customers are laser-focused on achieving discounts, favourable payment terms, and flexibility in their supply chain….

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Future-Proof Your Sales Training with Situational and Organisational Agility

In this webinar, Imparta explores cutting-edge research into situational and organisational agility. Equip salespeople and sales trainers alike to assess each situation,…

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AI and Generative AI and their impact on the future of sales

Artificial Intelligence, and especially generative AI, have the potential to revolutionise the world of sales, as they do with many roles in…

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25th March 2024

Accessing and Influencing Executive Stakeholders in Healthcare and Medical

Successfully accessing and influencing Executive Stakeholders requires a far higher level of preparation and skill than ‘normal’ selling. The potential rewards are…

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