GenAI is one of the few genuinely transformative technologies in our lifetimes, and one that no sales organisation can ignore. However, general-purpose AI is actually very bad at selling, and even data-driven AI insights are only as good as the qualitative frameworks that underpin their observations. So how can sales leaders realise the true potential of AI?

Join Richard Barkey, Imparta’s founder and CEO, as he explains Imparta’s AI Charter, designed to help clients, as well as the wider sales community, achieve dramatic returns from sales AI. Richard will explain the game-changing impact of equipping GenAI with a full understanding of all aspects of sales, sales management and leadership.

During the webinar, Richard will announce details of i-Coach AI, an enterprise-grade sales coaching tool that is available now, along with Imparta’s upcoming course for sales teams: Leveraging AI for Sales. He will also set out a range of essential use-cases that we are rolling out across Imparta’s agile sales ecosystem and across the tech stack, including:

• IP-aware skills assessment and learning curation;
• IP-aware AI roleplays for skills training;
• IP-aware AI support built into native CRM tools for account and deal planning;
• Expert AI coaching (both on-demand and proactive);
• User-defined customer and coaching simulators to practice key interactions in advance.

Speaker

Richard Barkey
Founder and CEO of Imparta

GenAI is a genuinely transformative technology that no sales organisation can ignore. At the same time, generic AI is actually very bad at selling. It can save time, but you won’t get a competitive edge by summarizing calls and writing bland emails in bulk.

So how can you unlock the true potential of GenAI?

Join Richard Barkey, Imparta’s Founder and CEO, to explore the real AI advantage — what happens when you equip AI with 1.5 million words of research covering every aspect of sales, sales management and leadership, plus insights into your own products and services… and then deploy it in multiple ways that help salespeople to do their job better.

Richard will explain how to deploy this sales-aware AI to drive sales performance through AI skills assessment and learning curation, call simulators for training and pre-call practice, AI support for account and deal planning, and expert AI coaching (both on-demand and proactive).

The webinar will give you clear and actionable insights around:

• The impact of sales-aware AI —for example, “traditional” AI call assessments vs. those based on AI competency analysis.
• How to use sales-aware AI to augment and enhance sales skills across the entire buyer’s journey.
• How AI can deliver the benefits of sales coaching even when coaching culture and practice is lacking in your team.
• How embedding realistic skills practice into sales training and call planning improves team performance.

Speaker

Richard Barkey
Founder and CEO of Imparta